A Legacy of Sonic Branding: A Selection of Our Advertising Projects
Over the years, we've had the privilege of contributing to a multitude of advertising campaigns, each presenting unique creative challenges and opportunities. While our portfolio is extensive, we've curated a selection of projects that hold special memories for us, reflecting successful collaborations with film teams and valued clients.
Choosing which projects to feature was no easy task, as we take immense pride in every campaign we've been a part of. However, we've aimed to showcase a diverse range of work that exemplifies our commitment to excellence and our ability to craft compelling sonic experiences for brands.
We're grateful for the partnerships we've forged and the trust our clients have placed in us. We hope you enjoy this glimpse into some of our favorite advertising endeavors.
Nissan - "The truckerball"
To launch their new truck lineup and embody the 'Innovation That Excites' tagline, Nissan, in conjunction with their Champions League sponsorship, developed 'Truckerball,' a unique fusion of automotive and athletic performance.
As Music supervisor & producer, we were responsible for the strategic selection and licensing of 'Jump Around' by House of Pain. This involved navigating complex licensing agreements to ensure seamless integration, effectively amplifying the campaign's dynamic energy and resonating with the target audience.
Alongside this, I directed the production of the campaign's sound design and final films soundtrack production, collaborating with creative directors Adam Mandelstam and Nick Cooper. I also oversaw the musical direction for a suite of product films, ensuring a consistent and compelling brand experience.
Awards : Epica Awards in 2015, automotive category
Nissan Navara "Tough as always, Smarter than ever"
For Nissan's 2016 campaign showcasing the new Navara's 'Tough as always, Smarter than ever' capabilities, we served as Sound and Music Producer, contributing to a visually and sonically compelling narrative. This project, conceived by TBWA\G1 and directed by Tristan Patterson, transformed the demolition of an abandoned factory into a dynamic display of the vehicle's ingenuity.
Our role encompassed the executive production of the original track, 'Nissan Pickup Poy,' composed and performed by Guillaume Poyet. This bespoke composition was crafted to complement the campaign's innovative spirit and the director's vision of a 'beautiful symphony.' The soundtrack seamlessly integrated with the film's dramatic visuals, enhancing the emotional impact and reinforcing Nissan's brand values of Innovation and Excitement. This campaign, which utilized Nissan's UEFA Champions League partnership, reached audiences across 25 European countries, demonstrating the power of strategic sound and music in brand storytelling.
Cartier "Love is All" Holiday Campaign - 2021
"For Cartier's 2021 end-of-year campaign, orchestrated by Publicis Luxe, we served as Sound and Music Producer, contributing to a celebration of timeless and universal love. Directed by Charlotte Wales (Colors), the campaign film, shot across Paris, Los Angeles, and Shanghai, featured a diverse array of Cartier's friends, including Ella Balinska, Monica Bellucci, Khatia Buniatishvili, and others, dancing and singing to the 1970s hit 'Love is All' by Roger Glover.
Our role was pivotal in shaping the campaign's sonic landscape. Beyond directing and recording additional musical performances for the renowned pianist and Cartier ambassador, Khatia Buniatishvili, we also directed and produced additional vocal recordings for some of the ambassadors featured in the film. This enhanced the film's musical depth and emotional resonance, ensuring each performance contributed to the overall joyful and celebratory tone.
Furthermore, we spearheaded the negotiation and rights clearance with Roger Glover and his representatives, ensuring the adaptation of 'Love is All' was executed with the utmost respect for the original work. To achieve this, we were granted access to the original 1974 studio recordings, allowing for meticulous customization and integration into the campaign's narrative. This collaboration with Roger Glover underscored our commitment to preserving the integrity of iconic music while adapting it for contemporary audiences. The resulting soundtrack, a vibrant and joyful ode to love, perfectly complemented the film's dynamic visuals and the diverse cast's performances.
Chinese Market Adaptation
Building on the global success of the "Love is All" campaign, which garnered millions of views and celebrated love during the holiday season, Cartier sought to extend its reach to the crucial Chinese market in anticipation of the Spring Festival. Recognizing the importance of localization and embracing the 'guochao' trend, a version tailored to the Chinese audience was produced.
As Sound and Music Producer, we oversaw the creation of a bespoke remix of 'Love is All' with Victor le Masne, specifically designed to resonate with the Chinese market. Furthermore, we directed and produced the vocal recordings of Cartier's Asian superstar ambassadors, including Bai Jingting, Li Xian, and Deng Ziqi, ensuring a culturally relevant and impactful musical experience. Jackson Wang, featured in the original campaign, also participated, providing a continuity link. This adaptation allowed Cartier to effectively connect with its Chinese audience, leveraging the power of music and celebrity endorsement to celebrate love and joy during the Spring Festival.
NISSAN Murano - Life is gaining height
For the Nissan Murano 'Elevate' campaign, we were tasked with creating a sonic landscape that mirrored the vehicle's promise of taking life to new heights. Working alongside Creative Director Eric Pierre, we strategically selected Angel Olsen's captivating track for its unique emotional resonance.
At the time, Angel Olsen was an emerging artist, and we're proud to have championed her distinctive sound, convincing the client to embrace this sophisticated and elegant choice. This music sync not only elevated the campaign's artistic merit but also underscored our commitment to aligning exceptional talent with compelling brand narratives. The resulting campaign resonated deeply, proving the power of thoughtful and forward-thinking music curation.